According to Google, “near me” local searches have increased by 500 percent over the past two years.
When a nearby customer searches for a product or service in their area, you can use local SEO services to attract them to your business. Google local SEO strategies can put your company on the map and get customers through the door!
So what is local SEO, and how can it help give your business a boost? Keep reading to find out.
What Are Local SEO Services?
Local SEO services are search engine optimization strategies that promote your company and website to nearby customers. With strong local SEO, you can also position your website above competitor pages on Google and Yelp.
Your current SEO strategy might already help your company rank for a specific product or service (such as “vitamin shop”). However, local SEO helps you rank for local intent searches such as “vitamin shop near me” or “best vitamin shop in Los Angeles.”
That way, you can capitalize on every possible opportunity to market your business.
Here are three ways you can improve your local SEO:
1. Update Online Directories
To start, update your company contact information across all online directories.
There are dozens of them out there. The easiest ones to check on are Yelp, Bing, Yahoo, Yellow Pages, Manta, and even Facebook. Make sure your information is consistent across each one of these pages.
That way, you won’t confuse search engines—or customers that are trying to find your business.
This also includes your Google My Business listing. These listings take up prominent space in the top right corner of a Google search page.
That way, you can attract attention towards your listing before customers look at any other search result.
2. Website Localization
Now that you’ve updated your local listings on online directories, you should update your website too.
Make sure you’re using the same address, phone number, and business name you used before. This consistency is key to improving your local SEO.
Another way to achieve website localization is updating and adding location specific content.
Write a blog post that speaks to your local customers. Mention your region, city, our county as part of your long tail SEO keyword. This will help your organic website content rank for local searches.
As you improve your website localization, nearby customers will see your company as a local expert for your product or service. This will also improve your company’s credibility and authority.
3. Ramp Up Reviews
Another way to improve your Google local SEO is with reviews from happy local customers.
When you search for a company on Google, the Google My Business listing shows their location, website, and reviews. Customers post these reviews online, which can help improve your local SEO ranking.
In addition to making your Google My Business listing a little more prominent, these reviews also improve your credibility. That way, potential customers will know your business has helped other locals just like them.
Why Do You Need Local SEO?
Now that you’re familiar with a few local SEO services, let’s review why you even need it. Local SEO can actually do a lot more than just help improve business growth.
Here are five ways local SEO services can help build your business!
1. Reduce Spend
These local SEO services are all free ways to market your business.
Instead of spending extra money on pay-per-click advertising, local search engine optimization services can save some of your budget. These strategies won’t eat up your marketing budget.
In fact, using local SEO will help improve your company’s ROI. That way, you’re bringing in leads without breaking the bank!
2. Target Your Ideal Customers
Your customers are already searching for your product or service. With Google local SEO, you can target these ideal customers.
As an added bonus, these customers are searching because they’re in the mood to buy.
That way, you’re targeting interested customers and improving your chances of making a sale.
3. Maximize Mobile Marketing
According to Forbes, we spend 3.3 hours a day on our phones. That’s over 56 percent of our daily content consumption.
Local SEO allows you to get in front of customers as they’re searching. That way, you’re making the most of your mobile marketing. This can help you remain a step ahead of your competitors on search engine pages, too!
Instead of walking straight past your business, customers will walk through your door. Now that’s effective SEO.
4. Customer Convenience
Customers look for transparency now more than ever. Searching online allows customers to find essential information before their first time shopping at a local business.
With local SEO, you can provide customers with the information and transparency they’re looking for.
Instead of forcing customers to dig around (which can lead them to leave your website altogether), making this information easy to find improves their overall user experience. Then, customers can call your business to ask questions or easily get directions off your Google My Business listing.
5. Optimize Opportunities
With local SEO, you can improve your chances of making a sale. Since customers are already searching with the intent to shop, you can leverage these opportunities before competitors can.
Local SEO allows you to focus on your customers and their needs. It can also improve your credibility, so customers trust you over competitors. That way, you can pinpoint every opportunity to market your business and increase sales.
Here are five small business marketing ideas you can use to further optimize for sales opportunities.
Local SEO Services: Your Ticket to Attracting Customers
Local SEO is vital to helping your small business thrive. These are some of the first steps that you can take to start attracting new people to your website and business organically.
If you’re serious about growing your local presence, we encourage you to check out our Local SEO package!