In the digital world, your Google ranking can mean the difference between profitable traffic and a metaphorical tumbleweed blowing across your website. You could have the most incredible product or service available, but if you don’t rank high on the search engine results page (SERP), chances are no one will find your business. However, there are a few measures you can take to make your website more attractive to Google’s algorithms while simultaneously improving the user experience, and it all starts with SEO.
Have you ever been curious about what time a particular store closes or what their address is, but you didn’t want to scour their website for this basic information?
You probably did a quick Google search of the business and found a window with that company’s photos and basic information next to the search results. That is a Google My Business listing!