In the digital world, your Google ranking can mean the difference between profitable traffic and a metaphorical tumbleweed blowing across your website. You could have the most incredible product or service available, but if you don’t rank high on the search engine results page (SERP), chances are no one will find your business. However, there are a few measures you can take to make your website more attractive to Google’s algorithms while simultaneously improving the user experience, and it all starts with SEO

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According to Google, “near me” local searches have increased by 500 percent over the past two years.

When a nearby customer searches for a product or service in their area, you can use local SEO services to attract them to your business. Google local SEO strategies can put your company on the map and get customers through the door!

So what is local SEO, and how can it help give your business a boost? Keep reading to find out.

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Search Engine Optimization — it can be so confusing and yet it is one of the most important aspects of small business marketing! Whether you are a one-person shop or have a few employees helping you out, none of you get paid if you don’t have customers. The Small Business Association says, These days, consumers and B2B buyers alike find new businesses primarily by searching online. That means your website has to do some heavy lifting to attract new customers.”

Here are some SEO tips that you can use to increase your search rankings and therefore make it easier for potential customers to find you on that big world wide web.

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