Search Engine Optimization — it can be so confusing and yet it is one of the most important aspects of small business marketing! Whether you are a one-person shop or have a few employees helping you out, none of you get paid if you don’t have customers. The Small Business Association says, “These days, consumers and B2B buyers alike find new businesses primarily by searching online. That means your website has to do some heavy lifting to attract new customers.”
Here are some SEO tips that you can use to increase your search rankings and therefore make it easier for potential customers to find you on that big world wide web.