Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Though free tactics may have some drawbacks, like requiring more focus and hours from you or your staff, they are good building blocks. Here are some of the top free ways to grow your business. Read More
As we’ve talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
However, a blog cannot stand alone. Think about it in terms of the age-old phrase, “if a tree falls in the woods and no one is around to hear it, does it make a sound?” If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it’s not a valuable resource for your prospects and it’s not a good use of your time. But if there’s no one reading your blog, that’s not their fault, it’s yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let’s look at 4 ways: Read More