Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Though free tactics may have some drawbacks, like requiring more focus and hours from you or your staff, they are good building blocks. Here are some of the top free ways to grow your business. Read More
As we’ve talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
However, a blog cannot stand alone. Think about it in terms of the age-old phrase, “if a tree falls in the woods and no one is around to hear it, does it make a sound?” If you write a blog and no one can find it, does it make a noise? Does it matter? Is it worth your time? No! If you write a blog and no one reads it, then it’s not a valuable resource for your prospects and it’s not a good use of your time. But if there’s no one reading your blog, that’s not their fault, it’s yours. In addition to writing blogs, you have to promote them and help people find them. So how do you help your prospects find your blog? Let’s look at 4 ways: Read More
In the digital world, your Google ranking can mean the difference between profitable traffic and a metaphorical tumbleweed blowing across your website. You could have the most incredible product or service available, but if you don’t rank high on the search engine results page (SERP), chances are no one will find your business. However, there are a few measures you can take to make your website more attractive to Google’s algorithms while simultaneously improving the user experience, and it all starts with SEO.
As a small business owner, it can feel almost impossible to manage sales, marketing, and customer experience with a limited team or by yourself if you’re a soloprenuer! There’s an incredible amount of data and contact information to keep track of, especially if your business is seeing significant growth. How are you supposed to manage all of your contacts, update social media channels, track website traffic, maintain email marketing strategies, and optimize your campaigns without hiring more employees or breaking the bank?
This is where the free CRM comes into play. Read More
Review marketing is a tactic that allows you as the business owner to take control of your online reviews. It builds your online reputation and uses social proof to drive more business.
Social media has made it easier than ever before to connect with audiences in fun, creative, and engaging ways. With the ability to make customized filters, add your own interesting messages, and make your own stickers, platforms like Snapchat are all about personalization. For small businesses trying to establish or build their brand awareness on a shoestring budget, the ability to quickly produce eye-catching, tailor-made ads is key. This is where Snapchat GeoFilters will become your new go-to marketing tool.
Have you ever been curious about what time a particular store closes or what their address is, but you didn’t want to scour their website for this basic information?
You probably did a quick Google search of the business and found a window with that company’s photos and basic information next to the search results. That is a Google My Business listing!
There are currently 3,499,000 active social media users online right now. Social media is the new way word of mouth travels.
Everyone has an online brand. It’s a matter of if you choose to control it or let others control it for you.
It’s vital to have a hold on your social media presence if you want your brand messaging to be clear and consistent.
Here are ten fixes that will improve your brand’s social media presence now.
According to Google, “near me” local searches have increased by 500 percent over the past two years.
When a nearby customer searches for a product or service in their area, you can use local SEO services to attract them to your business. Google local SEO strategies can put your company on the map and get customers through the door!
So what is local SEO, and how can it help give your business a boost? Keep reading to find out.
Search Engine Optimization — it can be so confusing and yet it is one of the most important aspects of small business marketing! Whether you are a one-person shop or have a few employees helping you out, none of you get paid if you don’t have customers. The Small Business Association says, “These days, consumers and B2B buyers alike find new businesses primarily by searching online. That means your website has to do some heavy lifting to attract new customers.”
Here are some SEO tips that you can use to increase your search rankings and therefore make it easier for potential customers to find you on that big world wide web.
